On June 22, the "China Coatings Summit Forum and Waterproof Industry Summit Forum 2019" was held in Shanghai with the theme of "Dynamic Energy Upgrade and Rapid Digital Change", and the industry's bigwigs and elites gathered for in-depth discussions on topics of wide concern in the industry.

3TREES was invited to the grand event, where it won three awards in one fell swoop, namely, the Influential Brand of Engineering Architectural Coatings, the Influential National Brand of Wall Paints and the Influential Brand of Home Decoration Waterproofing.

It was reported that the forum was aimed at promoting the coating industry’s opening up among industries and among parties both inside and outside, focusing on dynamic upgrades, and driving up the scale of emerging industries with digital technologies as well as improving the efficiency of traditional industries amid the general trend of consumption upgrading. Nine awards were granted at the grand event, with only 10 places for each influential brand. Hence the extremely fierce competition. And after initial selection, online voting and re-examination by a panel of experts, 3TREES stood out from among more than 500 brands.

From the very beginning, 3TREES has devoted herself to building an integrated 6-in-1 one-stop system of green construction materials and services, encompassing interior and exterior wall coatings, waterproofing products, insulation materials, auxiliary materials, floor coatings and construction. It has put in practice its core values of "Customer Orientation, Win-win Cooperation with Partner and Sharing with Strivers", promoted the concept of "Ultimate performance and application for ultimate health" for R&D, and created next generation products with new materials and applications over the years. As a result, more than 8,000 products have been developed to meet the needs of users for one-stop green building materials for the entire house.

3TREES has 9 production bases in Fujian, Sichuan, Henan, Tianjin, Anhui, Hebei, Guangdong and Hubei, with a total of 43 affiliated factories, and has become a wholly-owning and holding enterprise group of 18 companies, with more than 5,000 partners around the world, and is the preferred brand of many top 100 real estate companies in China.

3TREES has been upgrading its strategic management, culture, brand, product and service systems through "innovation+service", having transformed from a traditional paints manufacturer to a modern service-oriented and ecologically-friendly group of sophistication, precision and excellence in face of the escalating consumer demands and increasingly strict environmental protection policies.

At the same time, 3TREES has been seizing opportunities brought about by changes in the industry, taking full advantage of mobile socialization, of the innovative model as shown in new retail while taking users as the center, achieving all-round transformation and upgrade, and sticking on the road of high-quality development. While doing well as an enterprise, 3TREES has been actively fulfilling its social responsibility and pursuing the beautiful cause of "respecting nature and caring for your compatriots" for sustainable development.