On March 3, 2022, the final PK and award ceremony of the second “Beautiful China - Youth Action” 3TREES College Competition on Creative Environmental Protection Ideas was successfully held at the 3TREES headquarters. The whole event was live-streamed to all the universities and the public. Xu Lifang, President of 3TREES Charitable Foundation, Zhu Qifeng, Vice President of SKSHU Paint Co., Ltd., Huang Shenglin, Vice President of SKSHU Paint Co., Ltd., Yao Xiaomei, Senior Director of the Human Resources Department of SKSHU Paint Co., Ltd., Ning Haibo, President of the Learning Center of SKSHU Paint Co., Ltd., and the officials of the Putian Red Cross Society and Putian Municipal Charity Federation attended the event in person. Peng Ying, Industrial Development Specialist of the United Nations Industrial Development Organization, Luan Caixia, Editorial Director of the World Environment Magazine of the Center for Environmental Education and Communication under the Ministry of Ecology and Environment, Wu Guoxin, professor at the College of Design and Innovation of Tongji University, Sun Guosheng, Publisher and Chief Editor of BAZAAR ART, Zhang Xintong, Art Director of MING Art Center in the UK, Gao Shaokang, famous designer and partner of KL&K Design, Xia Jun, Secretary-General of China Education Support Project (CESP), and Gao Fengqin, Director of Product Marketing and Graphic Design of the 3TREES Brand Center, attended the event online. The 10 college teams that made the final PK presented their works to and answered questions from the judging panel online, bringing an exciting competition to the audience. Finally, the SEU Seed Team of Southeast University, the Green Dream Team of Tianjin University and the Zero Carbon Club Team of Shanghai University won the Gold Award.

Competition pools the creativity of young talents to build a beautiful China

To implement the “carbon peak and carbon neutrality” policy and the 14th Five-Year Plan, and respond to the call of “Beautiful China - Youth Action” promoted by the Central Committee of the Chinese Communist Youth League, SKSHU Paint Co., Ltd. and the 3TREES Charitable Foundation once again joined the CESP Project in launching the “Beautiful China - Youth Action” 3TREES College Competition on Creative Environmental Protection Ideas. This year’s competition solicits creative product designs from college students on the theme of “recycling”, including low-carbon solutions for paint buckets and the design and production of eco-friendly cultural creative products, and looks for ways to integrate the green and low-carbon concept into everyday life. Meanwhile, to warm up for the Olympic Winter Games Beijing 2022, the competition also echoes the Games’ vision of “sustainable future” and supports the participating teams to design recycling bags on the Winter Olympic theme - Moment of China, Excellence Together, and carry out public awareness and communication campaigns on low-carbon and green lifestyle. By pooling the wisdom and strength of the youth, the competition provides a powerful endorsement of the concept of green Winter Olympics and low-carbon lifestyle.

This year’s competition was participated by over 310 teams from 140 colleges and universities across the country, and finally received more than 290 submissions of creative environmental designs. Over 100 instructors offered guidance to the student teams, and some 3.7 million college students nationwide benefited from the event.

Ten teams competing online in final PK, showing unchained creativity of environmental designs

To complement the national policy of “carbon peak and carbon neutrality”, this year’s final PK adopted a new form of online competition. The ten final teams from Shanghai Jiao Tong University, Tianjin University, Shanghai University, Xiamen University, East China University of Science and Technology, Soochow University, Northeastern University, Southeast University, as well as the alliance of Shantou University and Guangxi Normal University, and the joint team of Xi’an Jiaotong University and China Academy of Art presented and defended their works online. The creative ideas in their designs and the diverse means they have chosen to share and present their works are a perfect demonstration of the appeal of environmental creativity and the energy of the younger generation.

As Peng Ying, Industrial Development Specialist of the United Nations Industrial Development Organization, said in her speech, “Youth drives the progress of society. As a member of the judging panel in the college student environmental creativity competition, I am deeply impressed by the passion of the Chinese youth for environmental protection and sustainable development, and their willingness to contribute to this cause.” The representatives of the participating teams introduced their creative designs from various angles. From paint buckets made in different shapes to recyclable solutions with both practical functions and novel features, these creative works are a vivid showcase of the wild imagination of young people. In particular, the designs for the recycling bags on the Winter Olympic theme have captured the essence of the “sustainable future” concept of the Olympic Winter Games Beijing 2022, and showed the students’ innovative thinking and understanding of sustainability in multiple dimensions. In the meantime, based on the targeted themes and scenarios of their designs, as well as the feasibility of production, marketing principles and other conditions, the students interactively analyzed the current situation of different environmental issues and the possibility of practical application of their works.

Peng Ying, Industrial Development Specialist of the United Nations Industrial Development Organization, delivering a speech online

The SEU Seed Team of Southeast University designed a drum set using 3TREES paint buckets and made it into an enlightening musical toy for children in poor areas, perfectly combining environmental features with public benefit functions. The Green Dream Team of Tianjin University designed a lively cartoon image based on the trees planted in the protection forest, which can be used in various creative designs such as recycling bags, making environmental protection a part of our daily life.

The recycling bags designed by the Green Dream Team of Tianjin University

During the live-streaming of the event, the designs and presentations of the PK teams were reviewed through on-site and online scoring. The SEU Seed Team of Southeast University, the Green Dream Team of Tianjin University and the Zero Carbon Club Team of Shanghai University won the applause of the judging panel and the audience for their brilliant presentations and ingenious designs, and received the Gold Award.

Painting a beautiful China with 3TREES’s green concept, inspiring the youth to live a low-carbon life

The student teams of universities from across the country designed and submitted more than 290 pieces of works, echoing the call of “carbon peak and carbon neutrality” and combining the theme of resource recycling with the scenes of work and life, environmental protection and cultural creation. 

In addition to contributing creative designs, the students of the participating teams also acted on the low-carbon and green concept by taking part in public awareness campaigns on environmental protection. They designed courses on environmental protection based on different scenes, and launched public education taskforces to promote the knowledge of environmental protection in urban communities. Students who love outdoor sports practiced and promoted the concept of low-carbon travel through night running, riding and in other forms. Through their actions, the students have inspired more people to follow and participate in the cause of environmental protection.

Southeast University - birds in pairs on three trees

Nanjing University - power of youth

Xu Lifang, President of 3TREES Charitable Foundation, said, “We need the bright minds and energy of the young people to build a beautiful China. From the students’ smart designs and bold imagination, I can feel that combining 3TREES’s green and innovative ideas with the unlimited creativity of the young people will create new possibilities for a more innovative, excellent and beautiful life!”

Speech by Xu Lifang, President of Sankeshu Charity Foundation

“SEN Project” holds campus recruitment seminar for spring season, offers job opportunities to future talents

President Ning Haibo of 3TREES University gave an informative online lecture on campus recruitment to university students. 3TREES pays close attention to the development of college students, and hopes to attract high-potential college students with its highly educated, professional and young elite group and the thousand-strong technical team. Through the “six training mechanisms” and special promotion channels, 3TREES provides all-round training and a diversified growth environment for future talents. With three years of training in the group, outstanding talents can quickly grow from front-line business staff to backbone management professionals and enter the core talent pool for senior executives to grow and strive with the company together. The positions open for recruitment cover six major categories, including marketing and business, financial management, technology research and development, etc. The channel for job application is now open to students graduating in 2022.

Living a low-carbon life and greening the future

During the event, Xu Lifang, President of 3TREES Charitable Foundation, Zhu Qifeng, Vice President of SKSHU Paint Co., Ltd., Huang Shenglin, Vice President of SKSHU Paint Co., Ltd., Yao Xiaomei, Senior Director of the Human Resources Department of SKSHU Paint Co., Ltd., Ning Haibo, President of the Learning Center of SKSHU Paint Co., Ltd., and the officials of the Putian Red Cross Society and Putian Municipal Charity Federation launched the third 3TREES College Competition on Creative Environmental Protection Ideas together.

3TREES promises to ensure zero-carbon emission and carbon neutrality through the event. While taking a series of emission reduction measures, we have decided on the factors of carbon emissions in strict accordance with the China Product Whole Life Cycle Greenhouse Gas Emission Factor Set (2022), the Conversion Factors for Company Reporting of Greenhouse Gas Emissions introduced by the UK Department for Environment, Food & Rural Affairs and other rules and standards, and collected the data on the activity level in all aspects of the competition on a rigorous and prudent basis. According to the result of the preliminary accounting, the estimated carbon emissions of the competition are 747.70kg·CO2e. Subsequently, the figure will be checked again, and the carbon emissions produced will be offset through CCER purchase at the Shanghai Environment and Energy Exchange, in order to deliver our pledge of “zero-carbon competition” and demonstrate our commitment to green, low-carbon growth and environmental protection.

 The second “Beautiful China - Youth Action” 3TREES College Competition on Creative Environmental Protection Ideas has finally come to a close. Xia Jun, Secretary-General of CESP, hoped that more young people could join their program with their passion for green and low-carbon life, and contribute their youthful energy to building a beautiful China and a green future.

The winners of this year’s competition are as follows: