The 2022 3TREES Cross-straits Bicycle Ride on Meizhou Island kicked off on the morning of June 26. With some 500 cycling fans from both sides of the strait joining the ride, the event deepened the cross-strait exchanges in sports, culture and tourism.
Meizhou Island, the hometown of the "Goddess of the Sea" Mazu, is famous for its Mazu culture and coastal scenery. The island has a land area of 14.35 square kilometers and a rich reserve of high-quality coastal tourism resources. With a coastline of 30.4 kilometers, including 13 golden beaches extending 20 kilometers in length and 5 kilometers of sea-eroded geomorphic features, the island is home to more than 30 scenic spots of various kinds.
The event aims to advance the national fitness campaign and promote a low-carbon lifestyle. In recent years, Meizhou Island has actively implemented the national fitness for all strategy, carried out a range of national fitness activities with island features to promote people's health, further deepened the integration of "tourism + sports" concepts, fostered a healthy trend of "promoting tourism development with sports and improving sports performance with tourism", and motivated the participation of the people in fitness activities.
Zhu Qifeng, Vice President of SKSHU Paint Co., Ltd.（“3TREES”）, came to the live studio with the 3TREES mascot SEN, and joined the netizens in a lively discussion. During the live-streaming, Vice President Zhu explained the origin of the name "3TREES", which can be traced back to the company’s core culture, "Imitation of Nature". The number “3” is derived from the teachings of Lao Tzu's Tao Te Ching, which says "Tao produced one; one produced two; two produced three; three produced all things", meaning sustainable development. The word "tree" represents health, green and environment, and also creates the image of an evergreen tree. 3TREES is committed to the research and development of healthy and odorless products. Its odorless indoor coating series helps preserve a fresh and healthy home environment; while its exterior wall coatings, which are consistent with the target of green energy-saving buildings, feature reduced stone use and mitigated damage to nature, thus achieving the goals of resource conservation, low-carbon growth and environmental protection. 3TREES’s corporate mission of "making homes healthier, cities more beautiful, and life better" and its CSR concept of "Respect Nature and Care for Compatriots" are also in line with the spirit of universal love and common good represented by Mazu.
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