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    The 3trees group Jingying Building Won the MUSE Design Awards
    2023.05.17       Category: News

    Recently, the MUSE Design Awards 2023, one of the most influential international awards in the field of global architecture and design, was announced. The design of 3treesgroup Jingying Building, which was entered by the Space Design Department of 3treesgroup and Studio HBA, stood out from tens of thousands of excellent entries worldwide and won the 2023 International MUSE Design Platinum Award, which is also the highest level of this award. This is another international award for the 3treesgroup Jingying Building after winning the Huading Award and the Decoration Cup.

    About the

    MUSE Design Awards:

    The MUSE Design Awards, one of the most influential international awards for creative design in the world, was founded in New York, USA, and is organized by the International Awards Associates (IAA), a time-honored international awards association. Renowned for its rigorous judging system and high quality criteria, the MUSE Design Awards aims to identify and recognize excellence in architecture and other design fields, and promote the development of the global design industry to the next level.

    01

    Bloom the beauty of health
    and ecology with the power 
    of low carbon

    Under the responsibility of practicing the nation's "peaking and carbon neutrality goals", the 3treesgroup undertakes the important responsibility of green transformation and upgrading. This project is jointly created by the Space Design Department of 3treesgroup and Studio HBA with the guiding idea of "following the rules of nature - respect for heaven and love for people", creating an ecological green low-carbon sustainable symbiosis space - the 3treesgroup Jingying Building with natural architectural creativity and green technology innovation.

    The source is far back to the long stream, a ripple reflects the colorful place;

    The green leaves and thick shade cannot be covered, the red silk knotted lychee town.             

    02

    Adhering to the green original 

    intention to let the 

    building grow naturally

    In order to introduce the beautiful natural scenery into the interior, and to develop the story sequence closely around the 3Trees corporate culture of "Taoism and Nature", the designers conducted several rounds of discussions with the space design team, applying the natural themes of water, wood, earth, light and leaves to different space designs, echoing the natural spirit of trees, creating an ecological green low-carbon sustainable symbiosis space, and achieving a balance between nature and art.

    More than 80% of 3Trees products were used in the design, and the application of environmentally friendly materials made the project ready for occupancy immediately after renovation. The walls adopt 3Trees' Art texture Paint, Granite Paint, Imitation Metal Paint, High-end Art Paint and Imitation Glaze Paint, and the wood veneer and floor use 3Trees Xiaosen Decorative Boards. The high-end and fashionable materials such as imported stone materials, white copper, plexiglas and glass tiles are used, replacing the traditional materials with high-tech materials to realize the application of sustainable design and to inherit the green gene of 3treesgroup in this project and create the concept of beautiful life with technology.

    The designers cleverly used the corporate LOGO as the design language and applied it to the overall design. In order to show the aesthetics in a natural way, the modern screens, ceiling shapes and various shapes of lamps and carpets were specially designed to make the corporate elements perfectly integrated with the overall space design.

    When entering the lobby, it can seen that the cumbersome design has been eliminated. The lobby wall is made of 3Trees Xiaosen Decorative Boards, which are a breakthrough in the industry, instead of natural wood, to achieve a board-to-ceiling design effect. As the finishing touch, the overall space is simple but not dull, and the unique textural details of the wall can be explored upon closer inspection.

    The original shaped natural stone decoration is replaced by 3Trees' innovative Granite Paint, which dramatically reduces the material cost of the project while interpreting the beauty of the design.

    The simple layout is designed to create a quiet, peaceful and comfortable atmosphere, allowing people to instantly forget about the hustle and bustle of the city and the worries of work.

    The dining area uses 3Trees Art Paint and Xiaosen Decorative Boards to explore the infinite possibilities of integrating life and art with extreme, rich textures and light luxury tones.

    The modern atmosphere of the space design is partially interspersed with symbolic Chinese elements, and the concept of Chinese courtyard is introduced into the public area interior design to echo the spirit of Taoism that "the inside is the outside and the outside is the inside", and implies the alternation and inheritance of the old and the new, presenting the history of Putian and the present and future of 3Trees in front of the users.

    Integrating the western design concept into the traditional culture of the East and interpreting the wisdom of the East with modern techniques, the sense of technology and modernity coexist. Simple but extraordinary, with the most natural and environmentally friendly form, presenting a livable place in the rhythm of nature, leaving the hustle and bustle of the city for a while, looking for elite life, feeling the good life brought by 3Trees products.

    The guest room floors use different 3Trees product color series to create an exclusive corporate model of serviced apartments.

    Breakthrough the traditional hotel room open room design, the residential living room design approach is adopted to create a sense of home atmosphere for corporate employees.

    The modern approach to interpret the wisdom of the East, the sense of technology and modernity coexist, with the most natural and environmentally friendly form, presenting the natural rhythm of the livable place, the concept of green nature and the key construction of the enterprise intermingled.


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