China-Chic Surges, Domestic Goods Renew | 3TREES Launches Four New Products in Conjunction with Imperial Court Culture IP Recently, 3TREES has partnered with the Forbidden City's Imperial Court Culture to jointly launch a series of stone-like paint products rich in cultural heritage and technological innovation: Zhenjin Stone, Zhenyan Stone, Wencai Stone, and villa roofing rubber waterproofing. The release of this new series marks another significant breakthrough for 3TREES in the field of stone-like paint.
As a national paint brand, 3TREES has always put quality first. The co-branded stone-like product series launched by 3TREES and the Forbidden City's Imperial Court Culture has achieved a comprehensive upgrade in quality.
The colored sand is tempered at high temperatures for coloring, combined with specially customized emulsions, with a complete upgrade in performance. The product effect is three-dimensional and lifelike, with full crystals and water resistance & color retention, leading an industry revolution. It is a luxurious choice for high-end villa exterior wall coatings.
The selected high-hardness graded quartz sand, with high color point integration, strong texture, and a touch that feels more like stone, offers longer weather resistance, while the paint film is as tough as rock, leading a new trend in exterior wall decoration.
The black technology product with Carbon Peaking and Carbon Neutrality Goals, using the latest reflective pigments and cool pigment technology, combines heat insulation with decorative effects, saves energy consumption, aligns with the National Carbon Peaking and Carbon Neutrality Goals Development Strategy, and the product is durable against aging, with strong water resistance, making it an ideal substitute for stone and ceramic tiles.
The launch of these products not only demonstrates 3TREES' strength in technological innovation and quality improvement, but also further consolidates its leading position in the domestic paint market.
In the future, 3TREES will continue to adhere to the development concept of "Leading with Culture, Creating New Quality Productive Forces, and Establishing a Century-Old Evergreen Tree." It will continuously introduce more high-quality and environmentally friendly coatings to create a better living environment for consumers.